EMBLEM SERIES 2018 | LOOKBOOK & VIDEOS
Since 2009, we’ve been annually releasing our Emblem Series (you can see the history of the Emblem Series in this post KRONOLOGI POLO). For the past few years, we’ve only released the same classic design: our AKUDESIGN logo in the middle of the t-shirt, printed in different colours. We know that some of you have loyally collected the colours we’ve made.
But in 2018, we’re doing something different. Something bigger.
Our Emblem series is a whole new look. Our Akudesign logo is going on more than just t-shirts: we’re releasing it on backpacks, all-black long sleeve t-shirts, and raglans. We’ve never done this before.
With the year still fresh, we decided to take the leap. After months of discussion with our team, we’re revealing our newest series in this photoshoot. We shot this at night (another new move for us) in Jonker Street, Melaka.
The combination of old buildings and street style in this picture represent what we stand for: streetwear and originality.
Enjoy these pictures taken by our favourite streetwear photographer Oharieff and power videographer Afqaffy
Written by Lily Jamluddin
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